1. 90% of people who receive a promotional product can recall the name of the brand. (Source: PROmotion Marketing, LLC)
2. 89% of consumers can recall the brand on a promotional product they received in the last 2 years. (Source: PROmotion Marketing, LLC
3. A single promotional item averages 344 impressions per month. (Source: PROmotion Marketing, LLC)
4. 80% of people can recall the messaging of a brand after receiving a promotional product. (Source: PROmotion Marketing, LLC)
5. 80% of people have an immediate reaction when they receive a promo from companies they’ve never heard of. (Source: PPAI)
6. 82% of people have a more favourable impression of a brand after receiving a promotional product. (Source: PROmotion Marketing, LLC)
7. 70% of brands consider promotional products mostly or always effective in achieving marketing goals. (Source: PPAI)
8. 53% of the time, a promotional product creates a more favourable impression of the advertiser. (Source: PROmotion Marketing, LLC)
9. Promotional products are ranked the most effective form of advertising across all generations. ( Source: PPAI)
10. 63% of consumers pass along a promotional product they don’t want anymore. (Source: PROmotion Marketing, LLC)
11. Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. (Source: PPAI)
12. 60% of consumers keep a promotional product for two years. (Source: PROmotion Marketing, LLC)
13. 53% of people use a promotional product at least once a week. (Source: Sage Blog)
14. 72% of consumers believe that the quality of a promotional product is directly related to the reputation of the company. (Source: PPAI)
15. 48% of consumers would like to receive promotional products more often. (Source: Sage Blog)
16. 69% of consumers would pick up a promotional product if they thought it was useful. (Source: Sage Blog)
17. 96% of people want to know ahead of time when companies offer promotional products. (Source: PPAI)
18. Consumers under the age of 55 prefer promotional products when asked what types of advertising they like best. (Source: ASI Central)
19. Business services, education, and financial industries are the most common buyers of promotional products. (Source: PPAI)
20. 59% of employees who receive a promotional product from their employer have a more favorable impression of their workplace afterwards. (Source: Brandon Gaille Small Business and Marketing Advice)
21. 31% of consumers own a promotional bag. (Source: Sage Blog)
22. Brand recall is highest for apparel items, with 85% of people remembering the advertiser. (Source: ASI Central)
23. Bags and writing instruments tie for the lowest cost per impression at one-tenth of a cent. (Source: Sage Blog)
24. Promotional mugs are more effective than radio advertising with 57% of people recalling the advertiser on the mug, and only 28% able to recall the advertiser on T.V. (Source: PROmotion Marketing, LLC)
25. 47% of consumers keep a promotional t-shirt for 2 years or longer. (Source: ASI Central)
26. 85% of people who received a promotional product did business with that company. (Source: PROmotion Marketing, LLC)
27. Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising. (Source: ASI Central)
28. Promotional products draw up to 500% more referrals than just a review. (Source: PROmotion Marketing, LLC)
29. 53% of people have a more favourable opinion of an advertiser if the promotional product was made in the USA. (Source: ASI Central)
30. Adding a promotional product to social media ads increases the effectiveness by up to 44%. (Source: PROmotion Marketing, LLC)
It’s clear that branded merchandise is one of the most important channels for marketers to build brands and create connections with their customers today. Reach out to us at hello@harperandscott.com to see how we can help!